Comparison
Zeke vs Triple Whale
$129/mo (Growth) → $249/mo (Advanced) → $599+/mo (Enterprise). Scales with ad spend; 14-day free trial.
Zeke vs Triple Whale.
Triple Whale is built for one Shopify store. Zeke is built for an agency book of 10–50 clients.
Triple Whale answers 'what's my real ROAS?' Zeke answers 'which of my 40 clients needs me to act today?'
Positioning
Two different jobs
Most agencies use both — they own different layers of the stack.
Triple Whale is an ecom data platform — attribution (Sonar), post-purchase insights, creative reporting, and an AI assistant (Moby). Primarily Shopify-native, pixel + CAPI + server-side. Designed around a single ecommerce brand optimizing for ROAS, LTV, and post-iOS14 recovery.
Pricing: $129/mo (Growth) → $249/mo (Advanced) → $599+/mo (Enterprise). Scales with ad spend; 14-day free trial.
Zeke is the operator layer for a performance marketing agency managing many clients. Different shape: we're not in the ecom-attribution lane — we're in the 'decide-what-to-do-next-across-40-clients' lane. Where Triple Whale goes deep on one store's data, Zeke goes wide across a book and converts morning noise into a queue of 9 evidence-backed decisions.
Pricing: Starter $197/mo · Growth $297/mo · Scale $497/mo
When to use which
Honest tradeoffs
Pick Zeke when…
- 01You run an agency book, not a single ecom store. Zeke workspaces are multi-client by default.
- 02Your primary lane is lead-gen verticals (TRT, dental, home services, med spa) rather than Shopify ecom.
- 03You want source-backed report recommendations with evidence and citations - not a dashboard of metrics to interpret.
- 04You need an internal strategy report that compounds across every client in the book.
- 05You want decision-layer pricing ($197 for 10 clients) vs. attribution-tool pricing that scales with spend.
Stick with Triple Whale when…
- 01Your primary book is Shopify ecom — Triple Whale's Sonar attribution + creative analytics are built for exactly that shape and we don't go as deep there.
- 02You need post-purchase survey attribution, LTV cohort modeling, or Shopify-native integrations we don't ship.
- 03You're a brand (not an agency) and Triple Whale's single-store data model fits your org cleanly.
- 04You're recovering iOS14 attribution signal and need server-side CAPI tooling that's their specialty, not ours.
Feature-by-feature
Side by side
Zeke AI
from $197/mo
Triple Whale
Attribution & data model
Multi-touch attribution (ecom)
Post-iOS14 server-side (CAPI + Sonar)
Shopify-native integration
Post-purchase survey attribution
Multi-client / multi-workspace
Lead-gen vertical fit (TRT / dental / HS)
Decision layer
Source-backed report recommendations
Evidence + guardrails per action
Approve / reject / auto-approve
Learns from your approve/reject history
Per-client context from your playbooks
Agency workflows
Per-client workspace + branding
White-label reports + reseller rights
Corporate / region rollups
Agency-facing strategy report
Strategy inputs from docs and notes
Pricing & terms
Entry price
Includes at entry
Effective price at 10 clients
Price scales with ad spend
30-day money-back
Price locked forever
Verdict
Our take
Triple Whale and Zeke aren't head-to-head - we're in different lanes. If you run a Shopify brand and need deep ecom attribution, Triple Whale is the right pick. If you run an agency book across lead-gen verticals and want branded client reports plus internal strategy reports above your performance data, Zeke is built for that shape. Some agencies run both: Triple Whale on ecom client workspaces, Zeke as the cross-book reporting and strategy layer. Worth trying Zeke's 30-day money-back if your book is more lead-gen than Shopify.